Field notes from the follow-up call.

Short, useful, never four thousand words.

What we are learning from running post-visit calls every day, written for veterinary teams who do not have time to read essays.

New entries roughly every other week.

All field notes.

Short, useful entries on follow-up care, client compliance, and what we are learning from the call queue.

15 Jul 2026

1 in 3 instructions never makes it home.

Roughly one in three instructions you give at discharge is lost or misunderstood before the owner reaches the parking lot. That number comes from veterinary medicine, not human medicine, and it was…

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01 Jul 2026 · AI in vet care

What Human Hospitals Know About Discharge That Vet Med Doesn't

Think about a patient you discharged yesterday. Unless the owner calls you, you will most likely never know whether the treatment worked — whether they finished the medication, whether it went…

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17 Jun 2026 · AI in vet care

The Whole Map of AI in Vet Med, in 4 Minutes

AI has moved through veterinary medicine faster than almost anyone has had time to track. A few years ago it was a curiosity. Today it writes up consults, reads radiographs, answers the phones, and…

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03 Jun 2026

How to Stop Losing Clients in the Silence after Discharge

Practice Forward is a newsletter for veterinarians on building systems behind better care. Read online Think about the drive home from a vet appointment. The pet is in the back seat, a little dazed.…

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20 May 2026 · Practice management

The Veterinary Recheck Revenue Gap

You're receiving this because you're in my network — feel free to unsubscribe if this isn't relevant, or forward it to someone who would love it. Read online . Do you know what your appointment…

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06 May 2026 · Practice management

The Veterinary Follow-Up Problem Nobody Talks About

You're receiving this because you're in my network — feel free to unsubscribe if this isn't relevant, or forward it to someone who would love it. Read online . Friday morning. A dog comes in with an…

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Nº 009 · The next step

See Loop on your own caseload.

A twenty-minute demo, a real call you can listen to, and a sample loop opened against an EMR you bring along.

Early access slots are limited.